During the fall of 2017, the McCombs School of Business underwent a re-branding effort to update its visual identity and messaging strategy.

Page/Dyal was hired to provide brand strategy, positioning, and custom messaging for the brand launch campaign. Along with campaign graphics and copy, we developed an extensive brand communications manual for staff and faculty training that was rolled out across thousands of touch points. 

Year:
2017-2018

Agency:
Page/Dyal

My Role:
Lead Designer

Scope:
Brand Positioning
Messaging
Brand Guidelines

Team:
Ray Delgadillo
Herman Dyal 
Carla Fraser

Client:
McCombs School of Business
The University of Texas at Austin