Mirabel 

Mirabel is a high-rise condominium tower in Los Angeles, situated blocks away from major cultural destinations such as LACMA, the Petersen Automotive Museum, and the forthcoming Metro Purple Line Station. Set to begin construction in 2022, Mirabel will be the newest addition to the Miracle Mile and the only high-rise residential tower in the neighborhood.

“Mirabel is a derivative of both the past and the future. The rich heritage of the city of Los Angeles in the early 20th century Art Deco period is a central characteristic of this part of the city. Not only the decorative motifs that created the initial phase of the Art Deco period, but the streamline moderne aspect of the latter 1920’s and 30’s are prevalent as well as being immediately adjacent to this tower in the Wilshire Beauty Building. Accordingly, this design navigates a modern 21st century approach to this heritage while at the same time attempts to define a pattern of living in a high rise for the users of this century. The streamline moderne architecture derived from movement and the fluidity of cars, trains and ships is reflective of that art form.” - Keating Architecture

Year:
2019-2022

Agency:
Page/Dyal

My Role:
Lead Designer

Scope:
Naming
Visual Identity
Wayfinding & Signage

Team:
Robin Anderson
Ray Delgadillo
Carla Fraser
Herman Dyal


Client:
Walter N. Marks, Inc