Riata Austin

Brand identity, signage, and amenity re-development for Texas' second largest multi-family development (2,044 units).

Built in 1997 and once owned by Jerry Jones, Riata is well known to Austin natives. Despite its household name, the property had became irrelevant in today's market and did not offer a unique position. Page/Dyal was engaged to provide amenity concepts and signage. After only a few months, our scope expanded to architecture, interiors, consultant management, branding, and marketing.

Collaborating closely with all design disciplines, we established design goals that included: create a highly connected community that has an abundance of amenities and outdoor experiences; deliver on the promise of resort-style living; create spaces that promote health and wellness; and facilitate hospitality-focused service.

The refreshed brand and positioning has been rolled out with great success, and the community has begun initial phases of facility, amenities, trails and signage and graphics upgrades.



My Role:
Lead Designer, Creative Director

Brand Team:
Carla Fraser
Ray Delgadillo
Tiffany Liller
Roy Watson

Architecture and Consultants:
Page Southerland Page
Campbell Landscape Architecture 

LivCor, a Blackstone Company