The Ruby Hotel

Located along the pacifying Brushy Creek and adorned with 100-year old live oak trees, The Ruby Hotel offers a private and relaxed setting that feels like an oasis from the city’s hustle and bustle. Page/Dyal developed the story of Ruby, which was inspired by a worn letter found on the project’s site, addressed to ‘Dearest Ruby’.

“Inspired by a changing world and challenged by a generation defined by tradition, Ruby left home as so many others have done — eager to start a life of her own. Ruby sparked her share of conversations as she collected her friends, her memories, and well, … her collection. The music of Etta James, Sam Cooke, and Chet Baker provided the sound track to the gatherings she curated around the tables she set. In this dabbled spot along Brushy Creek, the delight of mingled surroundings is evidence of a life well lived. A cozy place Ruby called home...” 

In creating this story, we established a palette that informs the sounds, flavors, visual graphics and environmental graphics at the hotel. This voice and story influenced nearly all aspects of the project. The Page/Dyal team also collaborated with the Page interiors and architecture teams – the result being a unique and authentic experience that resonates with everything including interior finishes, art and accessories; print and promotional materials; and property signage and environmental graphics.


Page/ Branding & Graphics

My Role:
Lead Designer

Visual Identity
Brand Strategy & Messaging
Wayfinding & Signage

Ray Delgadillo
Herman Dyal
Carla Fraser
Brianna Graves
Molly Morton

Alexa Management

Photography by:
Casey Dunn
Nick Simonite